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The Sunday Brew #151

In this brew: Most popular free AI models in a picture | Overblown Implications Effect & Ellsberg Paradox | China lifts chip export ban, AI share value drop, India blocks Chinese satellite
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The Real Cost of Product-Market Fit
Learn how to separate true traction from noise, measure real product-market fit, and avoid costly false-fit traps that drain runway and morale.
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The Percolator
From Individual Contributor to Manager: What No One Tells You
Why top performers struggle when success stops being about their own output, and how to lead without burning out.
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The Percolator
The Sunday Brew #150
In this brew: Top Global Risk in a picture | Epistemic humility & Mimetic desire | Amazon layoffs, 25 years of ISS and Zuckerberg's net worth drop
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The Percolator
What We Brewed in October — Monthly Wrap #3
A recap of October at The Percolator — essays on The Infrastructure of Work and The Venture Game, key stats, most-read posts, and a preview of October’s…
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The New Professional Stack
Explore the new professional stack, how tools like Notion, Stripe, and GPT turn individuals into global micro-enterprises, redefining autonomy…
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The Percolator
The Sunday Brew #149
In this brew: Cost of Chip Design in a picture | Google Scholar Effect & Paradox of Unanimity | Oil surges after US Sanctions, Meta Layoffs 700 and Thai…
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The Percolator
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A perfect brew to satiate your curiosity & fuel your ambition!
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Builder's Book

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The Real Cost of Product-Market Fit
Learn how to separate true traction from noise, measure real product-market fit, and avoid costly false-fit traps that drain runway and morale.
 • 
The Percolator
The Co-Founder Rot
Co-founder friendships often fracture under scale, misaligned incentives, and invisible labour. This essay explores why silent rot destroys partnerships…
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From Builder to CEO
Why most founders fail the transition from builder to CEO: the hidden identity crisis boards ignore, quietly fracturing people and destroying start-ups…
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The Exit Illusion
A narrative takedown of start-up “exits” — acquihires, soft landings, VC-arranged sales. Who actually wins, who loses, and what gets buried in the press…
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The Percolator
The Secondary Veil
An in-depth exploration of how early liquidity through secondary sales rewires founder psychology, reshapes ambition, and quietly serves investor…
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The Boardroom Theatre
How do staged boardroom votes manufacture consent? This essay dissects performative investor-founder conflicts and exposes the real dynamics of power…
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The Silent Buyback
A deep dive into silent equity buybacks, cap table erasure, and the moral weight of rewriting startup history without those who helped build it.
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Harnessing the Next Wave: How AI and Clean Energy Startups Are Reshaping the Innovation Playbook
AI and climate-tech startups raised record-breaking funding last week. Discover how founders and investors are capitalizing on automation…
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The Percolator

Futue of Work

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The New Professional Stack
Explore the new professional stack, how tools like Notion, Stripe, and GPT turn individuals into global micro-enterprises, redefining autonomy…
 • 
The Percolator
How Organisations Disappear
Explore how organisations are dissolving into networks of individuals, code, and contracts—and what replaces the company as the core unit of…
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The Percolator
The Tool Decides the Task
Discover how AI-native tools reshape work by prescribing tasks and workflows—raising critical questions about efficiency, originality, and human agency…
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The Percolator
Where is Work?
Explore the shifting geography of work in 2025, from nomad hubs to virtual offices, and how infrastructure, not place, now anchors collaboration…
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The Percolator
How to Think for a Living (Without Burning Out)
Learn how knowledge workers can sustain cognitive capital in a hyper-mental economy—building personal systems, fostering collective responsibility, and…
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The Percolator
The Tyranny of Infinite Optionality
Explore how boundless choice in cognitive capitalism liberates yet overwhelms. Learn why deliberate constraints and selective focus are essential for…
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The Percolator
The New Division of Thinking
Explore how cognitive capitalism fragments work into layers, and how mastering a new human cognitive stack—creativity, synthesis, automation—becomes…
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The Percolator
The Attention Economy Was a Training Ground
Explore how the attention economy shaped our minds for cognitive capitalism—building resilience in some, burning out others—and what this training means…
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