About - The Percolator

About The Percolator!

A perfect brew to satiate your curiosity & fuel your ambition!

The Percolator is not just a newsletter; it's a thought laboratory for the future of work, technology, and human ambition. We delve into how we work, why we build, and what truly shapes the messy reality beneath the headlines. It's where start-ups, evolving work culture, AI's profound impact, and human potential meet rigorous research and longform storytelling.

We illuminate the hidden forces shaping our cognitive economy and the ethical dimensions of innovation, offering more than just observations – we offer strategic clarity and actionable frameworks.

Every week, you’ll find three recurring brews in your inbox:

Brewed for Work (Tuesdays) — Deep-dive essays on the shifting world of work, identity, and meaning. We unpack how jobs, purpose, and professional selfhood are being reshaped by technology and cognitive capitalism, always with a “Percolator Playbook” that translates philosophical insights into strategic approaches for your career and leadership.
The Founder’s Brew (Thursdays) — Narrative editorials on power, ethics, and the complex realities of building enduring companies. We go behind the headlines, inside the boardrooms, and under the skin of founders to extract “Founder's Toolkit” strategic actions for navigating capital, disruption, and the human side of entrepreneurship.
The Sunday Brew (Sundays) — A lighter, yet potent, curated blend of the week’s most critical news with “The Percolator's Perspective”. Discover essential mental models, a reflective image story, and a spotlight on “Mental Models for Modernity” to sharpen your thinking in an accelerating world.

Why The Percolator?

Because meaningful insights, like great ideas, need time to steep, collide, and sharpen. In a world of instant takes and overwhelming information, The Percolator slows things down.

Each essay is meticulously researched, powerfully narrated, and often designed to confront uncomfortable truths, demanding to be read, not merely skimmed. We provide the context, depth, and interdisciplinary connections that empower you to understand the why behind the what.

Who It’s For

If you're a founder, operator, or professional grappling with the complexities of modern work, the pace of technological change (especially AI), and the hidden forces shaping careers and companies, you'll feel profoundly at home here.

This is for those who seek to build resilient careers and meaningful ventures, valuing profound analysis and compelling stories that illuminate the path forward, and who appreciate questions that linger long after the essay ends.

What to Expect

Three emails a week. Essays on Tuesday and Thursday, a curated Sunday edition.
Longform over hot takes. We'd rather write one sharp story than ten shallow ones, focusing on enduring insights and strategic frameworks.
Conversation over consumption. Paid subscribers unlock deeper discussions, exclusive content, and a vibrant community dedicated to collective wisdom.

The Point of It All

The Percolator isn't here to predict the future of work or start-ups with certainty. It's here to make sense of them—with honesty, narrative, and a bit of bite, equipping you to shape them. We aim to help you navigate the chaos, amplify human wisdom, and transform disruption into enduring value.

If that sounds like your cup (or mug), welcome aboard.

Support the Brew

The Percolator is written independently—no media team, no corporate backers. Your paid subscription is how we sustain the deep research, thoughtful analysis, and twice-weekly essays, keeping our entire archive accessible for all paid members.

🚀 Ready to fuel your ambition, satisfy your curiosity, and transform your professional journey?

Why Go Paid ?

A paid subscription does more than just keep The Percolator brewing; it's an investment in insight, connection, and visibility. It's how you support thoughtful, independent writing and become part of our network committed to strategic growth and human-cantered innovation.

Here's a quick glimpse of what you gain:

⏱️ Read less, know more: Access curated insights that save you time and deepen your understanding.

🌟 Be seen: Gain visibility through featured posts, profile opportunities, and active participation in our discussions.

🤝 Join the community: Connect and network with like-minded founders, operators, and professionals.

📖 Exclusive access: Unlock premium content, including full essays, strategic playbooks, and extended resources, reserved solely for subscribers.

For a complete breakdown of what each tier offers, including all benefits and current offers, please visit our dedicated Subscriber Benefits page

Explore full subscriber benefits here »»