The Sunday Brew #50
In this brew - Path to Unicorn in a Picture | Rhyme as Reason Effect & Gain-Loss Theory of Attraction | X rolls out $1 fee, India's Gaganyaan CES test successful and Amazon start humanoid robot tests
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Welcome to The Sunday Brew, weekly 1-2-3 newsletter by The Percolator. Every Sunday we drop in your inbox 1 story in a picture, 2 concepts, ideas or frameworks to expand your horizons and 3 news from the week, to keep you updated.
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ONE STORY IN A PICTURE
TWO IDEAS, FRAMEWORKS OR CONCEPTS
This week we bring to you two concepts - Rhyme as Reason Effect & Gain-Loss Theory of Attraction
Rhyme as Reason Effect
The Rhyme as Reason Effect is a quirk of human cognition. It describes our tendency to find statements more convincing or truthful when they rhyme.
It's almost like our brains have a natural affinity for poetic symmetry. This effect plays a significant role in various forms of communication, from catchy advertising slogans to memorable speeches.
Consider iconic slogans like "Have a break, have a Kit Kat" or philosophical maxims like "I think, therefore I am." The rhyme adds a certain charm and memorability, making the message resonate and stick in people's minds.
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Gain-Loss Theory of Attraction
The Gain-Loss Theory of Attraction, a cornerstone concept in psychology, elucidates how our sentiments towards an individual can be influenced by shifts in their conduct.
In essence, when a person's behavior transitions from a less favorable disposition to a more favorable one (a gain), it tends to augment our positive regard for them. Conversely, should their behavior shift from a favorable stance to a less favorable one (a loss), we may find ourselves less attracted to them.
This theory underscores the significance of constancy and underscores how our perceptions can be swayed by fluctuations in someone's behavior. This understanding holds particular relevance when cultivating and sustaining relationships, be they of a personal or professional nature.
THREE NEWS FROM THE WEEK
X (formerly Twitter) started rolling out $1 fee for new users
X, formerly Twitter, has rolled out a $1 annual fee to new users in New Zealand and the Philippines. The company has stated that this is an effort to combat bots and spammers on the platform. The fee is required to access basic features such as posting, replying, retweeting, and liking; users will still be able to read the posts without paying. Existing users are not affected by the fee. Read More »»»
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India gets a step closer to its planned crewed space mission - Gaganyaan
On October 21, India successfully tested its Gaganyaan. The uncrewed test flight was designed to test the spacecraft's launch escape system, which is responsible for pulling the crew module away from the rocket in the event of an emergency. The test was a success, and the crew module safely splashed down in the Bay of Bengal.
The Gaganyaan mission is India's first human spaceflight program. The first uncrewed mission is planned for 2024, followed by a crewed mission in 2025. The program aims to send three astronauts into low Earth orbit for a period of up to seven days. Read More »»»
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Amazon to start testing Humanoid Robots in their Warehouses
Amazon, as it appeared at Delivering the Future 2023 event, is going to start trialling humanoid robots in its warehouses. The robots, called Digit, built by Agility Robotics, are designed to handle and move items around the warehouse. They are able to walk, grasp, and lift objects, and they can navigate around obstacles. The robots are expected to improve safety in the warehouse by reducing the risk of accidents and are also intended to free up human employees to focus on more complex tasks.
The use of humanoid robots in warehouses is a growing trend. Other companies that are trialling or using humanoid robots in their warehouses include Walmart, Honda, and FedEx. Read More »»»
All amazon announcements from Delivering the Future 2023
The Sunday Brew by The Percolator brings to you curated news on tech, business & entrepreneurship, from across the internet to give your week a perfect start.
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