The Sunday Brew #40
In this brew - How much fossil fuel do we consume in lifetime? | Ikigai & The Hedgehog Concept | Google AI help airline reduce climate impact, UPI launches Merchant SDK & First Space Tourism by VG.
Welcome to The Sunday Brew, weekly 1-2-3 newsletter by The Percolator. Every Sunday we drop in your inbox 1 story in a picture, 2 concepts, ideas or frameworks to expand your horizons and 3 news from the week, to keep you updated.
If you are not a paid subscriber, here is what you missed last week:
๐
Upgrade your Subscription for Free when you Refer The Percolator to a Friend
Now, when you refer percolator to your friends using your unique link below, you stand to upgrade your subscription for free. You can see your referrals on the leaderboard.
ONE STORY IN A PICTURE
TWO IDEAS, FRAMEWORKS OR CONCEPTS
This week we bring to you two concepts - Ikigai & The Hedgehog Concept
Ikigai
Ikigai is a Japanese concept that combines the words "iki" meaning life, and "gai" meaning value or worth. It represents the intersection of four fundamental elements in life: what you love, what you're good at, what the world needs, and what you can be paid for. When these elements come together, they create a sense of purpose and fulfilment.
The Ikigai framework is often represented as a diagram with four overlapping circles. The sweet spot where all four circles intersect is your "Ikigai" โ the place where your passions, strengths, societal needs, and financial sustainability converge.
Finding and pursuing your Ikigai is believed to lead to a more purposeful, balanced, and satisfying life.
โ
The Hedgehog Concept
The Hedgehog Concept was introduced by Jim Collins in "Good to Great". It encapsulates a business philosophy rooted in simplicity and focus. Inspired by the simplicity of a hedgehog's defence versus a fox's strategies, it guides organizations to success through the convergence of three crucial elements.
Firstly, by identifying and nurturing a deep passion that drives the company's purpose & mission. Secondly, by recognizing the core areas where the company can excel and be the best in the world, drawing on its inherent strengths and expertise. Lastly, by understanding and prioritizing the economic activities that power the company's financial growth and sustainability.
The sweet spot where these circles intersect defines the company's Hedgehog Concept, providing a clear roadmap for decision-making, resource allocation, and strategic alignment to achieve lasting greatness.
THREE NEWS FROM THE WEEK
Google AI is using ML to help airlines reduce their climate impact
Google AI has developed a new machine learning system that can help airlines reduce their climate impact by predicting when contrails are likely to form and adjusting flight paths accordingly.
Google's machine learning system uses data from weather models, satellite imagery, and flight path data to predict when contrails are likely to form. The system recommends flight paths that are less likely to produce contrails. This can help airlines reduce their climate impact by up to 35%. Read More ยปยปยป
โ
NPCI Launches UPI Plug-in to Bypass Third-Party Apps
The National Payments Corporation of India (NPCI) has launched a new feature called UPI Plug-in that will allow merchants to accept payments directly from customers' bank accounts, bypassing third-party apps like Paytm and PhonePe.
The UPI Plug-in is still in the early stages of development, but it is expected to be rolled out to all merchants in the coming months. This is a major step forward for UPI, and it is sure to make it even more popular as a payment method. The UPI Plug-in is a software development kit (SDK) that merchants can integrate into their own apps or websites. Read More ยปยปยป
โ
Virgin Galactic Makes History with First Space Tourism Mission
On August 10, Virgin Galactic successfully launched its first space tourism mission. The mission, which carried three customers to the edge of space, was a major milestone for the company and the commercial space tourism industry.
The flight was a major success for Virgin Galactic, which has been developing its space tourism program for many years. It is now one of two companies, along with Blue Origin, that is offering space flights to tourists. Read More ยปยปยป
FROM THE MARKETPLACE
Aura - Are you tired of unwanted emails, texts, and calls from scammers and spammers? With Aura, you can take control of your online privacy and secure your personal information. Try Aura free for 2 weeks!
Deal - Compliantly hire anyone, anywhere, in 5 minutes. Deel is your one-stop shop for hiring, paying, and managing your remote team. They ensure compliance and mitigate risk so that you don't have to. Start hiring today!
Fintor - Fintor allows anyone around the world to invest in US real estate. With Fintor you can earn up to 8% APY in US real estate market! Join waitlist now!
Constant Contact - Combine AI with automation and youโve got a heck of a lot of power at your fingertips.. Try out now!
Morning Brew - Get smarter in 5 minutes with Morning Brew. There's a reason over 4 million people start their day with Morning Brew - the daily email that delivers the latest news from Wall Street to Silicon Valley. Check it out!
Access More Resources & Offers at The Percolator Marketplace
The Sunday Brew by The Percolator brings to you curated news on tech, business & entrepreneurship, from across the internet to give your week a perfect start.
Share your thoughts and opinions on the topics covered in this newsletter by leaving a comment and joining the conversation.