Is it Time for a New Kind of Media ?
The way news & information is broadcasted and consumed has changed fundamentally. We explore if there is an opportunity for entrepreneurs to build a new kind of media.
The penetration of the internet and the widespread use of personal electronic devices have fundamentally altered the way news is broadcasted and received. The generation, distribution, and consumption of information, including news, have become significantly more open than before the ubiquity of technology. However, despite the evolution of the mass media industry itself, there are several areas where consumers feel unsatisfied. This dissatisfaction is reflected in the declining trust in journalists and media institutions worldwide.
The failure of legacy media institutions to meet consumer expectations has created an opportunity for entrepreneurs to forge a new kind of media landscape. While we are witnessing the emergence of alternative forms such as newsletters and podcasts, they have not yet fully replaced traditional media. The challenge remains: can someone integrate these fragmented pieces and construct a news media tailored for the new generation?
Today’s Issue at a Glance
Why did we need news media to start with?
What has changed that is rendering legacy media ineffective?
How market evolved to respond?
Where is the opportunity for new media entrepreneurs?
What would the news media of the new age look like?
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